“Resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end of the labyrinth.” -MediaPost

While we may not have a map to get through the maze, we do have a compass; in the following we’ll provide additional context and background, an overview of the current situation and Norbella’s point of view on what the future may look like to help clients navigate “The Cookieless Future”.

Background

There are three technological changes related to data privacy that are impacting the digital industry:

· With the release of iOS14, Apple now…

Norbella

Ongoing questions & confessions of a modern-day media agency.

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