“Resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end of the labyrinth.” -MediaPost

While we may not have a map to get through the maze, we do have a compass; in the following we’ll provide additional context and…


Advertising in the Age of Coronavirus — Things Advertisers Need to Consider

The Novel Coronavirus has quickly impacted American life as we know it across industries — and advertising is no exception. …


If you haven’t heard by now, Norbella turned 10 and brewed a beer to celebrate. We do crazy fun things, but not just because we enjoy a good time. As people get to know each other, they feel more at home. They talk and work together more effectively, and our…


The Unwritten Rules of Office Music, plus Our 10th Anniversary Playlist

I’ve been working at Norbella for five years this November, which is almost exactly half the amount of time Norbella’s been alive. Over the course of this time, a lot has changed in the media landscape; Digital has continued to evolve, connected TV and cord cutting is a major player…


And her advice for what every woman should try once in her life. Stephanie Noris, President and Founder answers our rapid-fire questions about life inside and outside of Norbella over the past decade.

1. Emotions that come to mind as Norbella turns 10? DISBELIEF

2. Why did you start Norbella…


When it came time to decide how to celebrate Norbella’s 10-year anniversary it felt natural to do something that celebrates our culture. The idea to brew a beer in honor of our anniversary seemed like the perfect way to Cheers the milestone. …


We are celebrating our 10-year anniversary with a unique homage to the company’s culture. While we have continued to evolve with the ever-changing media industry, one thing that has remained consistent throughout the last 10 years has been our commitment to our people. That commitment has resulted in a tight…


We recently published an article about how Google is leading the charge on data privacy. One of the ways the tech giant is reshaping the state of privacy and protection is through “data clean rooms” which are rising in popularity with sophisticated marketers in a post-GDPR world. …


Written by: Phil Decoteau, Director, Digital

At the Google Marketing Live conference last year, it seemed that every session, presentation, workshop and event made mention of user privacy and how Google was handling data collection and protection. …


Source: https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/

Written by: Bob Deininger, VP Digital Media & Analytics

Chiefmartec.com recently released its Marketing Technology Landscape and it is overwhelming! Marketing technology (martech) companies came on the scene in 2011 with 150 companies — today there are approximately 7,040 all vying for your business.

How does a marketer make sense…

Norbella

Ongoing questions & confessions of a modern-day media agency.

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